Pass me the kool-aid and cookies

I couldn't help but chuckle when I saw the following two articles juxtaposed on Techmeme just a few minutes ago (each in a separate thread.)

The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid

Even though I enjoy many of these developments as a user, I'm increasingly agreeing with that sentiment from a business perspective. And as if to validate this point I then see this little gem just below it . . .

Cookie tracking: How Facebook could be worth $100 billion?

Wow! Cookie tracking. Brilliant! I can't believe this hasn't been thought of before! As an advertiser I'd actually welcome with open arms a robust platform with strong support outside the walls of Facebook. But let's not concern ourselves with details like total online ad spending is only expected to be a little over $20 billion this year with roughly 40% of that (and growing) already going to Google. And nevermind that Facebook (for all its traffic and hype) still only has ad revenue in the very low hundred millions versus many billions for companies like Google and Yahoo. It's the web 2.0 winter wonderland baby!


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